We don't plan on doing this every time we get something new for our collection, but this is just too exciting*: we just obtained an original pressbook from one of our favorite films, The Abominable Dr. Phibes (1971). It's terrific!
It's full of poster images we haven't seen before, which is great, but our favorite part is the section titled "EXPLOITATION," which includes suggestions to theater owners, like:
GADGETS LOBBY DISPLAY -- As the title character in the film, Vincinet (sic) Price creates an assortment of killing machines to do away with his victims, contraptions almost Rube Goldbergish in design. Creating gadgets simply as gadgets or as kinetic sculpture has become a popular pastime among engineers and mechanically minded hobbyists. Try to find local devotees of the art, either through employee recreation clubs in local large companies or via small ads in local papers and ask to use their creations in a lobby display for the picture.
MACABRE DISPLAY -- Have eight coffin-shaped boxes draped in white sheets placed on sidewalk in front of theatre with sign stating: VICTIMS OF "DR. PHIBES" . . . THE MEANEST MAN IN TOWN
Why don't theaters do stuff like that anymore? Or do they? We don't get out much.
*to us, that is. YMMV.
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